{"title":"Mugs","description":"\u003cstyle\u003e.tb-mug-wrap{max-width:680px;margin:0 auto;font-family:inherit}.tb-mug-wrap .tb-eyebrow{font-size:0.72rem;font-weight:800;letter-spacing:0.18em;text-transform:uppercase;color:hsla(210,90%,40%,0.9);margin-bottom:12px}.tb-mug-wrap h2{font-size:1.9rem;font-weight:800;letter-spacing:-0.02em;color:hsla(0,0%,8%,1);margin:0 0 20px 0;line-height:1.15}.tb-mug-wrap .tb-body{font-size:1rem;color:hsla(0,0%,20%,0.9);line-height:1.75;margin-bottom:28px}.tb-mug-wrap .tb-divider{width:40px;height:3px;background:hsla(210,90%,45%,0.85);margin:0 0 28px 0;border-radius:2px}.tb-mug-wrap .tb-closing{font-size:0.92rem;color:hsla(0,0%,30%,0.85);line-height:1.65;padding:20px 24px;background:hsla(0,0%,0%,0.03);border-left:3px solid hsla(210,90%,45%,0.7);border-radius:0 4px 4px 0}\u003c\/style\u003e\n\u003cdiv class=\"tb-mug-wrap\"\u003e\n\u003cp class=\"tb-eyebrow\"\u003eThe Boards — Est. YO MOMMA\u003c\/p\u003e\n\u003ch2\u003eEvery great run starts with a great cup.\u003c\/h2\u003e\n\u003cdiv class=\"tb-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp class=\"tb-body\"\u003eBefore the first chair. Before the boots are buckled. Before the mountain even knows you’re coming.\u003cbr\u003e\u003cbr\u003eThere’s the mug.\u003cbr\u003e\u003cbr\u003eThat quiet moment in the lodge or the cabin kitchen, hands wrapped around something warm, watching the snow fall outside and knowing that in twenty minutes you’re going to drop into something that makes the rest of the world disappear.\u003cbr\u003e\u003cbr\u003eThis is that mug. Built for that moment. Carrying the culture of a sport that started with restless surfers and became the greatest thing to ever happen to winter.\u003cbr\u003e\u003cbr\u003eDrink it in. The mountain’s waiting.\u003c\/p\u003e\n\u003cdiv class=\"tb-closing\"\u003eThe ride starts before you strap in. — The Boards, Yo Momma ;)\u003c\/div\u003e\n\u003c\/div\u003e","products":[{"product_id":"un-board-the-board-mug-original-snowboard","title":"Un Board the Board Mug — Original Snowboard Culture Drinkware","description":"\u003cstyle\u003e.tb-mug-wrap{max-width:680px;margin:0 auto;font-family:inherit}.tb-mug-wrap .tb-eyebrow{font-size:0.72rem;font-weight:800;letter-spacing:0.18em;text-transform:uppercase;color:hsla(210,90%,40%,0.9);margin-bottom:12px}.tb-mug-wrap h2{font-size:1.9rem;font-weight:800;letter-spacing:-0.02em;color:hsla(0,0%,8%,1);margin:0 0 20px 0;line-height:1.15}.tb-mug-wrap .tb-body{font-size:1rem;color:hsla(0,0%,20%,0.9);line-height:1.75;margin-bottom:28px}.tb-mug-wrap .tb-divider{width:40px;height:3px;background:hsla(210,90%,45%,0.85);margin:0 0 28px 0;border-radius:2px}.tb-mug-wrap .tb-specs{list-style:none;padding:0;margin:0 0 28px 0}.tb-mug-wrap .tb-specs li{font-size:0.9rem;color:hsla(0,0%,25%,0.9);padding:8px 0;border-bottom:1px solid hsla(0,0%,0%,0.07);display:flex;align-items:center;gap:10px}.tb-mug-wrap .tb-specs li::before{content:'';display:inline-block;width:6px;height:6px;border-radius:50%;background:hsla(210,90%,45%,0.85);flex-shrink:0}.tb-mug-wrap .tb-closing{font-size:0.92rem;color:hsla(0,0%,30%,0.85);line-height:1.65;padding:20px 24px;background:hsla(0,0%,0%,0.03);border-left:3px solid hsla(210,90%,45%,0.7);border-radius:0 4px 4px 0}\u003c\/style\u003e\n\u003cdiv class=\"tb-mug-wrap\"\u003e\n\u003cp class=\"tb-eyebrow\"\u003eThe Boards — Est. YO MOMMA\u003c\/p\u003e\n\u003ch2\u003eBefore the brands. Before the cameras. There was 0.\u003c\/h2\u003e\n\u003cdiv class=\"tb-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp class=\"tb-body\"\u003eThis isn't a mug. It's a timestamp.\u003cbr\u003e\u003cbr\u003eIt comes from a time before the industry had a name for what we were doing — when a family was on the mountain every day, not for the sponsorships, not for the coverage, but because the mountain was the only place that made sense. When the culture was being written in real time, in the snow, by the people who actually lived it.\u003cbr\u003e\u003cbr\u003eThe 0 isn't a number. It's a position. The origin. The one that came before everything else.\u003cbr\u003e\u003cbr\u003eDrink your coffee. Remember where it all started.\u003c\/p\u003e\n\u003cul class=\"tb-specs\"\u003e\n\u003cli\u003e11oz ceramic — built to last like the people behind it\u003c\/li\u003e\n\u003cli\u003eDishwasher safe — because nobody has time for hand washing after a powder day\u003c\/li\u003e\n\u003cli\u003eThe Boards original graphic — no knockoffs, no imitations\u003c\/li\u003e\n\u003cli\u003eShips from Yo Momma — Zero loves ya... fuck you Blaise, and Kat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"tb-closing\"\u003eEvery great run starts somewhere. This is ours. Welcome to The Boards. — 0\u003c\/div\u003e\n\u003c\/div\u003e","brand":"The Boards","offers":[{"title":"White \/ One Size","offer_id":59656447918161,"sku":"1168-12306-108906080-55319","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/8477\/2689\/files\/mountain-background.png?v=1781576526"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/8477\/2689\/collections\/mugs-collection.png?v=1781593746","url":"https:\/\/theboards.shop\/collections\/mugs.oembed","provider":"The Boards","version":"1.0","type":"link"}